After successfully establishing the company, proving efficacy in seven different pre-clinical models of disease, and getting ready to enter the clinic, we thought the time was right to select a name, look and feel for the company that reflects the innovation and quality we bring to our work. So, we’ve engaged the help of Brand Institute, a global leader in pharmaceutical brand name and identity development.
Thanks to Brand Institute and all of the friends of WibiWorks that have made contributions thus far; we’re on-track for an announcement of our new name by August. There may still be time for a suggestion or two, so if you have an idea you wish to share, please contact us.
For those of you wondering from whence WibiWorks derives? The “W” in Wibi is for Ruth Waterman, and the “B” is for Ali Betancourt, both founders of the original company.